Elfajry, Azh-Zhahra Malika (2025) Pengaruh Konten TikTok @florawisata.santerra Terhadap Keputusan Berkunjung Ke Florawisata Santerra de Laponte. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
TikTok is one of the social media platforms that is currently trending among the general public. This phenomenon opens up great opportunities for the tourism sector to utilize TikTok as a medium to introduce tourist attractions to the wider community. Florawisata Santerra de Laponte, through its TikTok account @florawisata.santerra, uses the TikTok platform to upload various content that attracts the attention of potential tourists. This study aims to determine the influence and extent of the influence of TikTok content from the @florawisata.santerra account on tourists' decisions to visit Florawisata Santerra de Laponte, using the Stimulus-Organism-Response (SOR) theory as a basis. The method used is quantitative with purposive sampling technique. Data analysis was conducted through validity and reliability tests, coefficient of determination tests, and hypothesis testing using the t-test. All tests were conducted using SPSS version 30. The results showed that TikTok content from the @florawisata.santerra account had a significant effect on tourists' decisions to visit. The coefficient of determination value shows that the influence of TikTok content on visiting decisions is 21.2%, while the rest is influenced by other factors that were not studied. Based on the hypothesis test results, the Ho decision was rejected and Ha was accepted, indicating a significant influence of TikTok content on tourists' decisions to visit Florawisata Santerra de Laponte.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | ms Malika elfajry | ||||||||
| Date Deposited: | 16 Sep 2025 01:33 | ||||||||
| Last Modified: | 16 Sep 2025 01:33 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/43614 |
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