Aprilia, Firnanda Dwi (2025) Pengaruh Social Media Marketing, Influencer Marketing, Dan Brand Image Terhadap Keputusan Pembelian Produk Lemonilo Brownies Crispy Di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21042010043_Cover.pdf Download (1MB) |
|
Text (BAB I)
21042010043_Bab 1.pdf Download (177kB) |
|
Text (BAB II)
21042010043_Bab 2.pdf Restricted to Repository staff only until 22 July 2027. Download (306kB) |
|
Text (BAB III)
21042010043_Bab3.pdf Restricted to Repository staff only until 22 July 2027. Download (280kB) |
|
Text (BAB IV)
21042010043_Bab 4.pdf Restricted to Repository staff only until 22 July 2027. Download (661kB) |
|
Text (BAB V)
21042010043_Bab 5.pdf Download (125kB) |
|
Text (DAFTAR PUSTAKA)
21042010043_Daftar Pustaka.pdf Download (181kB) |
|
Text (LAMPIRAN)
21042010043_Lampiran.pdf Restricted to Repository staff only until 22 July 2027. Download (1MB) |
Abstract
The transformation of information and communication technology in the business world has a significant influence, encouraging food product companies and others to utilize the media as a tool in marketing. This study aims to find out howsocial media marketing, influencer marketing And brand imagehas an influence on consumer purchasing decisions on Lemonilo Brownies crispy products. This study is a quantitative study with a questionnaire survey approach through operational definitions of variables conducted on Lemonilo Brownies crispy Surabaya products. The results of the study indicate thatSocial Media Marketing, Influencer Marketing, And Brand Imagesimultaneously has a significant influence on the purchasing decision of Lemonilo Brownies Crispy products, then Social Media Marketing, Influencer Marketing, And Brand Image partially also has a positive and significant influence on purchasing decisions. Keyword: social media, influencer, brand image, marketing, purchasing, lemonilo brownies.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Firnanda Dwi Aprilia | ||||||||
| Date Deposited: | 22 Jul 2025 03:09 | ||||||||
| Last Modified: | 22 Jul 2025 03:09 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40437 |
Actions (login required)
 |
View Item |