Analisis Strategi Pemasaran Internasional Yang Dilakukan Oleh Perhutani Terhadap Ekspor Produk Gondorukem Tahun 2013-2022

Setiyaningtyas, Dwi (2025) Analisis Strategi Pemasaran Internasional Yang Dilakukan Oleh Perhutani Terhadap Ekspor Produk Gondorukem Tahun 2013-2022. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The purpose of this paper is to determine how Perum Perhutani applies international marketing strategies in exporting gondorukem products from 2013 to 2022. In this study, the concept used is the Marketing Mix 4P Strategy (Product, Place, Price, and Promotion). The qualitative method in this study helps the author to obtain detailed data with a descriptive analysis research type. The data collection process uses a secondary method, which is written based on sources from journals, articles, books, and online news related to the research study. The official website of Perum Perhutani is also used as a tool to support the author's research, in addition to collecting data from previous research and scientific journals. The complex research process resulted in the implementation of four export marketing strategies used by Perum Perhutani, namely the Marketing Mix 4P Strategy (Product, Place, Price, and Promotion) so that Perhutani's gondorukem exports have developed. Perhutani was chosen as the object of this research because it is the largest exporter of gondorukem products in Indonesia to date.

Item Type:

Thesis (Undergraduate)

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