Ningtyas, Andramaya Kusuma (2025) Pengaruh Brand Image, Brand Experience Dan Brand Satisfaction Terhadap Brand Loyalty Skincare Avoskin (Studi Pada Konsumen Skincare Avoskin di Kota Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Technological advancements and global market developments have driven the growth of the beauty industry in Indonesia. Positive prospects in the beauty industry encourage many local brands, including Avoskin to compete in an increasingly competitive market. In this competition, the brand's ability to build and maintain Brand Loyalty is the key to success. The purpose of the research conducted is to analyze the influence of Brand Image, Brand Experience and Brand Satisfaction on Brand Loyalty for Avoskin skincare consumers in Surabaya City. The method used in this research is quantitative method with associative descriptive research type. The data collection technique in this study was in the form of distributing questionnaires via Google Form. The sample in this study amounted to 150 respondents who live in the city of Surabaya and have purchased Avoskin skincare products. The data analysis technique in this study is multiple linear regression analysis. The results of the research conducted show, simultaneously Brand Image, Brand Experience and Brand Satisfaction have a significant influence on Brand Loyalty of Avoskin skincare, partially Brand Image has a positive and significant influence on Brand Loyalty of Avoskin skincare, partially Brand Experience has a positive and significant influence on Brand Loyalty of Avoskin skincare products, partially Brand Satisfaction has a positive and significant influence on Brand Loyalty of Avoskin skincare. Keywords : Brand Image, Brand Experience, Brand Satisfaction, Brand Loyalty, Avoskin.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Andramaya Kusuma Ningtyas | ||||||||
| Date Deposited: | 22 Jul 2025 01:42 | ||||||||
| Last Modified: | 22 Jul 2025 01:42 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40372 |
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