Rahma, Tanzalina Aulia (2025) Pengaruh Content Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Cushion Skintific Pada Aplikasi TikTok. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
21012010007.-cover.pdf Download (1MB) |
|
Text (Bab 1)
21012010007.-bab1.pdf Download (735kB) |
|
Text (Bab 2)
21012010007.-bab2.pdf Restricted to Repository staff only until 21 July 2027. Download (423kB) |
|
Text (Bab 3)
21012010007.-bab3.pdf Restricted to Repository staff only until 21 July 2027. Download (481kB) |
|
Text (Bab 4)
21012010007.-bab4.pdf Restricted to Repository staff only until 21 July 2027. Download (552kB) |
|
Text (Bab 5)
21012010007.-bab5.pdf Download (245kB) |
|
Text (Daftar Pustaka)
21012010007.-daftarpustaka.pdf Download (242kB) |
|
Text (Lampiran)
21012010007.-lampiran.pdf Restricted to Repository staff only until 21 July 2027. Download (629kB) |
Abstract
Technological advancements have transformed company marketing strategies, including Skintific, which utilizes TikTok to promote its products and reach consumers. This study aims to analyze the influence of content marketing and influencer marketing on purchasing decisions for Skintific cushion products on the TikTok platform. The research employs a quantitative approach with a population consisting of consumers who have purchased Skintific cushion products via TikTok. The sample was selected using a non-probability sampling method with purposive sampling technique by distributing questionnaires to 108 respondents. The data were analyzed using the Partial Least Square (PLS) method with SmartPLS. The findings reveal that both content marketing and influencer marketing contribute to purchasing decisions for Skintific cushion products on TikTok. These results align with the study by Rahmayanti & Dermawan (2023), which found that content marketing on social media platforms such as TikTok significantly influences purchasing decisions, and the study by Lestiyani & Purwanto (2024), which highlighted the important role of influencer marketing in shaping consumer purchasing behavior.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | TANZALINA AULIA RAHMA | ||||||||
| Date Deposited: | 21 Jul 2025 07:57 | ||||||||
| Last Modified: | 21 Jul 2025 07:57 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40314 |
Actions (login required)
 |
View Item |