Stifanie, Anggi (2025) PENGARUH KEMUDAHAN, KUALITAS LAYANAN, DAN KUALITAS INFORMASI TERHADAP KEPUASAN PENGGUNA APLIKASI TOMORO COFFEE. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study aims to analyze the effect of Convenience, Service Quality, and Information Quality on User Satisfaction of the Tomoro Coffee Application. The background of this study is based on the importance of user experience in using digital applications as the main factor in increasing customer loyalty and satisfaction. This study uses a quantitative approach with an associative research type. Data were obtained by distributing questionnaires to 100 respondents who are users of the Tomoro Coffee application and analyzed using multiple linear regression methods. The results of the study indicate that simultaneously the three independent variables, namely Convenience, Service Quality, and Information Quality, have a significant effect on User Satisfaction. Partially, each variable also shows a positive and significant effect. These findings indicate that user experience in accessing the application, the quality of service provided, and the presentation of accurate and relevant information are important factors in shaping the level of satisfaction of Tomoro Coffee application users. This study provides implications for application developers to focus more on improving easy-to-use features, digital service quality, and information reliability to increase customer satisfaction. Keywords: Convenience, Service Quality, Information Quality, User Satisfaction, Tomoro Coffee Application.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5001 Business. Business Administration Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Anggi Stifanie Nainggolan | ||||||||
| Date Deposited: | 22 Jul 2025 04:37 | ||||||||
| Last Modified: | 22 Jul 2025 04:37 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40296 |
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