Stephanie, Netanya Adel (2025) Transformasi Digital Aktivitas Kehumasan Pemerintah Kabupaten Sidoarjo (Studi Kualitatif Deskriptif Adopsi AI dari Perspektif The New Media Theory). Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
Rapid technological developments, especially artificial intelligence (AI), have brought significant changes to various sectors, including government public relations. This study examines the implementation and impact of AI adoption in the public relations activities of the Sidoarjo Regency Government, as well as the strategies implemented to improve the digital competence of the State Civil Apparatus (ASN) in meeting public information needs. Using a descriptive qualitative approach and Pierre Levy's New Media Theory, this study analyzes how AI-based digital transformation of public relations affects the government's internal communication patterns. The results of the study show that the Sidoarjo Regency Government has utilized AI technically by optimizing the use of Instagram as the main channel for public communication in content production. Optimizing this channel reflects the New Media Theory's view of social interaction, but is not yet fully in line with the Social Integration view. Challenges such as gaps in understanding human resources, facility support, and low levels of public participation are still obstacles. The limitations of Public Relations Institutions in each Regional Apparatus Organization (OPD) are also a crucial factor that affects the quality of public communication. This study concludes that the public relations activities carried out by the Public Relations of the Sidoarjo Regency Government are the Two-Way Asymmetric Model by Grunig and Hunt and the digital transformation in Sidoarjo shows positive progress, supported by a structured "roadmap" strategy, but requires ongoing efforts in improving HR competencies and procuring adequate public relations roles to build stronger public trust.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JS Local government Municipal government |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Netanya Adel Stephanie | ||||||||
| Date Deposited: | 21 Jul 2025 04:51 | ||||||||
| Last Modified: | 21 Jul 2025 04:51 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40263 |
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