PELAPORY, NETANYA CLAUDINE MANUELA (2025) STUDI KUALITATIF DESKRIPTIF : PEMBENTUKAN IDENTITAS VIRTUAL GENERASI Z PADA PENGGUNAAN AKUN KEDUA (SECOND ACCOUNT) INSTAGRAM. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
This research aims to understand how the virtual identity of Generation Z is formed through the use of second accounts on Instagram, which allows individuals to express personal aspects that are not displayed on their main, more formal accounts. The development of digital technology and social media has created a new space for Generation Z to express themselves, particularly through the Instagram platform. As digital natives, Generation Z often uses more than one account on Instagram, including second accounts. This research employs Erving Goffman's Dramaturgical theory, which explains how individuals perform in their social lives like actors on a stage. The research method used is descriptive qualitative, with in-depth interviews conducted with informants who are members of Generation Z actively using second accounts. The results show significant differences between the identities presented on the main account and the second account. This study aims to demonstrate that second accounts on Instagram serve as an important medium for Generation Z to explore their identities, create diverse self-narratives, and reflect a shift in how individuals form identities in the digital era. These findings can serve as a reference for media researchers and digital practitioners in understanding the dynamics of digital identity among young people. Keywords: Virtual Identity, Generation Z, Instagram, Second Account.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | NETANYA CLAUDINE MANUELA PELAPORY | ||||||||
| Date Deposited: | 21 Jul 2025 06:43 | ||||||||
| Last Modified: | 21 Jul 2025 06:43 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/40119 |
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