Alisia, Raffi Abdillah Putra (2025) ANALISIS FAKTOR-FAKTOR PENERIMAAN APLIKASI INDODAX SEBAGAI ALAT INVESTASI CRYPTOCURRENCY MENGGUNAKAN MODEL UTAUT 2. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
The development of digital technology has influenced various sectors, including cryptocurrency investment, with the emergence of digital platforms that facilitate transactions. One such platform providing cryptocurrency investment services in Indonesia is the Indodax application. This thesis aims to analyze the factors influencing the acceptance of the Indodax application. The SEM-PLS method is used to analyze user acceptance based on the UTAUT 2 model, which includes the variables Performance Expectancy, Effort Expectancy, Hedonic Motivation, Trust, Price Value, Social Influence, Facilitating Conditions, and Behavioral Intention. The analysis results show that Performance Expectancy significantly influences the Behavioral Intention of users of the Indodax application. Effort Expectancy influences Performance Expectancy but does not directly affect Behavioral Intention. Trust influences Performance Expectancy, while Hedonic Motivation, Price Value, Social Influence, and Facilitating Conditions also strengthen users' intentions to continue using the application. These factors highlight the importance of ease of use, trust, satisfaction, and social support in increasing the usage of the Indodax application.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science T Technology > T Technology (General) T Technology > T Technology (General) > T58.6-58.62 Management Information Systems |
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| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Raffi Abdillah Putra Alisia | ||||||||||||
| Date Deposited: | 20 Jun 2025 01:09 | ||||||||||||
| Last Modified: | 20 Jun 2025 01:09 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38650 |
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