Pratiti, Adinda Jasmine (2025) PERAN BRAND AMBASSADOR LEE MINHO DALAM MEMBANGUN BRAND AWARENESS PADA SKINCARE AZARINE COSMETIC. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Skincare brands have developed quite well and show each other the best qualities of each brand. Azarine Cosmetics releases products that can help everyone's skin problems. Not only for women, but men can also use skincare products. Even though it is still taboo, Azarine Cosmetics wants to explain that all genders can use skincare. The brand ambassador here functions to illustrate that Lee Minho also uses skincare, which basically does not differentiate between users based on gender. This research uses a qualitative descriptive method with in-depth interview data collection techniques. The theory used in this research is brand ambassador theory based on Lea Greenwood. Using a brand ambassador can improve the brand image in the public and how deeply someone knows about the existence of the brand by using this brand ambassador figure. Keywords: Brand Ambassador, Brand Awareness, Skincare
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products P Language and Literature > P Philology. Linguistics > P93.5 Visual Communication |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Jasmine Adinda Pratiti | ||||||||
| Date Deposited: | 19 Jun 2025 07:32 | ||||||||
| Last Modified: | 31 Jul 2025 08:18 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38644 |
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PERAN BRAND AMBASSADOR LEE MINHO DALAM MEMBANGUN BRAND AWARENESS PADA SKINCARE AZARINE COSMETIC. (deposited UNSPECIFIED)
- PERAN BRAND AMBASSADOR LEE MINHO DALAM MEMBANGUN BRAND AWARENESS PADA SKINCARE AZARINE COSMETIC. (deposited 19 Jun 2025 07:32) [Currently Displayed]
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