Nadhiro, Saniyatul (2025) PENGARUH ATRIBUT PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE THE ORIGINOTE DI KOTA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Rapid developments in technology, economy, and socioculture in the last few years have also driven an increase in human needs. These needs are not only limited to basic aspects, but also extend to personal needs such as skin care. This study aims to analyze the influence of Product Attributes and Brand Trust on Purchase Decision Of The Originote skincare in Surabaya City. This study uses a quantitative approach with primary and secondary data, and data collection instruments are compiled using a questionnaire with an ordinal scale with the Likert 1-5 technique. The sampling technique used is purposive sampling, with a total of 110 respondents. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Square (SEM-PLS) through the SmartPLS application. With validity tests, reliability tests, and hypothesis tests. The results of the study indicate that Product Attributes and Brand Trust have a positive and significant effect on purchasing decisions. This finding indicates that the better the consumer perception of Product Attributes and Brand Trust, the higher their tendency to make a purchase decision for The Originote skincare products.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Saniyatul Nadhiro | ||||||||
| Date Deposited: | 18 Jun 2025 08:23 | ||||||||
| Last Modified: | 18 Jun 2025 08:23 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38453 |
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