Rachmasari, Shanti Septiana (2025) PENGARUH CASHLESS SOCIETY, LINGKUNGAN SOSIAL, DAN DISONANSI KOGNITIF TERHADAP PERILAKU KONSUMTIF DENGAN SELF CONTROL SEBAGAI VARIABEL MODERASI. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Today's rapid technological and industrial innovation offers convenience for people in choosing various choices of goods and services for consumption. Generation Z, which grew up amidst the rapid innovation of digital technology, shows unique characteristics compared to previous generations, especially in terms of lifestyle and financial behavior. Surabaya as a big city dominated by generation Z shows a tendency to consumptive behavior. This study uses a quantitative method with a sample size of 100 respondents selected using purposive sampling technique. The data was processed using the help of SmartPLS 4.0 software. The results showed that cashless society, social environment, and cognitive dissonance were able to contribute to the consumptive behavior of generation Z in Surabaya. Self control is able to moderate cashless society and cognitive dissonance on consumptive behavior, but is unable to moderate the social environment on consumptive behavior.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economics H Social Sciences > HG Finance |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Shanti Septiana Rachmasari | ||||||||
| Date Deposited: | 18 Jun 2025 04:37 | ||||||||
| Last Modified: | 18 Jun 2025 04:37 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38299 |
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