Pramesti, Aulia Ayu (2025) Pengaruh Kualitas Produk dan Online Customer Review Terhadap Keputusan Pembelian Produk Hand & Body Lotion Vaseline Gluta-Hya di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
21012010081.-cover.pdf Download (4MB) |
|
Text (Bab 1)
21012010081-bab1.pdf Download (535kB) |
|
Text (Bab 2)
21012010081-bab2.pdf Restricted to Repository staff only until 17 June 2027. Download (443kB) |
|
Text (Bab 3)
21012010081-bab3.pdf Restricted to Repository staff only until 17 June 2027. Download (501kB) |
|
Text (Bab 4)
21012010081-bab4.pdf Restricted to Repository staff only until 17 June 2027. Download (636kB) |
|
Text (Bab 5)
21012010081-bab5.pdf Download (193kB) |
|
Text (Daftar Pustaka)
21012010081-daftarpustaka.pdf Download (193kB) |
|
Text (Lampiran)
21012010081-lampiran.pdf Restricted to Repository staff only Download (735kB) |
Abstract
Marketing plays a crucial role in business success, where the right strategies and high product quality can enhance sales as well as attract and retain consumers. High-quality products serve as a competitive advantage that every brand must possess to remain recognizable in the market. Moreover, online customer reviews have become one of the main references for consumers when making product choices in today’s digital era. Based on these considerations, this study aims to examine the influence of product quality and online customer reviews on purchase decisions of Vaseline Gluta-Hya hand & body lotion in Surabaya. This quantitative study targeted consumers of Vaseline Gluta-Hya hand & body lotion in Surabaya. A total of 98 respondents were selected using purposive sampling. Data were collected through an online questionnaire and measured using a Likert scale. The data were analyzed using the Partial Least Squares (PLS) method. The results indicate that both product quality and online customer reviews have a positive and significant effect on consumers’ purchase decisions for Vaseline Gluta-Hya hand & body lotion in Surabaya. Keywords : Hand & Body Lotion, Purchase Decision, Product Quality, Online Customer Review, Vaseline Gluta-Hya
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||||||
| Depositing User: | Aulia Ayu Pramesti | ||||||||||||
| Date Deposited: | 18 Jul 2025 07:57 | ||||||||||||
| Last Modified: | 18 Jul 2025 07:57 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/38233 |
Actions (login required)
 |
View Item |