Penerapan Metode CRM (Customer Relationship Management) Pada Divisi Pelayanan Teknis Barat Di PDAM Surya Sembada Kota Surabaya

Saliem, Muhammad Niqey Dzi Qolbin (2025) Penerapan Metode CRM (Customer Relationship Management) Pada Divisi Pelayanan Teknis Barat Di PDAM Surya Sembada Kota Surabaya. Project Report (Praktek Kerja Lapang). Jurnal Teknik Mesin, Industri, Elektro Dan Informatika (JTMEI).

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Abstract

PDAM Surya Sembada Kota Surabaya is a regionally owned water company which operates in the field of production and services for the community. In serving the community, customers often complain that they are dissatisfied with the quality of service in the West Technical Services division. This is because they have not implemented a customer approach system. This research aims to minimize the occurrence of incoming customer complaints. CRM (Customer Relationship Management) is a method that can be used to minimize customer complaints by approaching customers, explaining customer dissatisfaction with services clearly and politely and providing the best solution to resolve the problem. This method creates a solution where customer complaints about service quality are reduced and makes it easier for the field team to find customer addresses.

Item Type: Monograph (Project Report (Praktek Kerja Lapang))
Contributors:
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDAryanny, EnnyNIDN0728097001enny.ti@upnjatim.ac.id
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Engineering > Departement of Industrial Engineering
Depositing User: MUHAMMAD NIQEY DZI QOLBIN SALIEM
Date Deposited: 20 Jun 2025 06:25
Last Modified: 20 Jun 2025 06:25
URI: https://repository.upnjatim.ac.id/id/eprint/38014

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