MASDANUR, FADLI (2025) PERANCANGAN KONTEN SOSIAL MEDIA INSTAGRAM TARI OREK-OREK NGAWI DI SANGGAR SOERYO BUDHOYO UNTUK MEMPERKENALKAN WARISAN BUDAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The Orek-Orek Dance is a traditional cultural heritage originating from Ngawi Regency, carrying significant historical and cultural value. However, this dance remains relatively unknown to the wider public, especially among younger generations who predominantly consume information through digital media platforms. One of the main challenges in preserving and disseminating knowledge about the Orek-Orek Dance is the lack of engaging, accessible, and youth-relevant informational media. Therefore, this study focuses on designing visual content for Instagram as an effective and interactive information medium to introduce and educate the public about the Orek-Orek Dance. The research employs a qualitative approach involving in-depth interviews with key informants from Sanggar Soeryo Budoyo, direct observation of dance performances, and a review of relevant literature as theoretical support. The outcome of this study is an Instagram content design that utilizes features such as carousel posts, reels, and stories, incorporating communicative, aesthetic elements while reflecting the cultural values and philosophy of the Orek-Orek Dance. The designed content aims not only to increase the audience’s knowledge and interest in this traditional art but also to serve as an adaptive digital medium that plays a vital role in preserving local culture in the modern era. Instagram also serves as an educational platform, making the Orek-Orek dance more relevant and easier to understand. Keywords: Orek-Orek Dance; Instagram; visual content; visual communication design; local culture; Sanggar Soeryo Budoyo
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > N Visual arts > N81-390 Study and teaching. Research N Fine Arts > NK Decorative arts Applied arts Decoration and ornament N Fine Arts > NX Arts in general |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Fadli Fadli MASDA | ||||||||||||
| Date Deposited: | 17 Jun 2025 06:45 | ||||||||||||
| Last Modified: | 17 Jun 2025 06:45 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37824 |
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