Strategi Branding Dalam Membangun Citra Merek

Musthofa, Bisyri (2025) Strategi Branding Dalam Membangun Citra Merek. Project Report (Praktek Kerja Lapang). UPN Veteran Jawa Timur. (Unpublished)

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Abstract

MSIB, the Certified Internship and Independent Study Program, is one of the initiatives within the framework of Kampus Merdeka that was conceived with the aim of ensuring that students can develop top-notch competencies, the most up-to-date competencies, and leading competencies to be ready for future challenges. PT. Otak Kanan is one of the Company's partners in the MSIB Kampus Merdeka program. PT. Otak Kanan is a creative company based in the city of Surabaya. My position at PT. Otak Kanan in this MSIB program is as a videographer. In this report, we will discuss the project context, main objectives, and strategic steps taken in the process of planning and implementing branding. The main objective of this internship is to explore, plan, and execute a branding project that focuses on brand identity development and image enhancement. During the internship, I was involved in the design, implementation and management of various branding elements, creation of marketing materials, field video production and visual communication. The outcome of this MSIB program is a deeper understanding of the role of branding in a company or individual, as well as practical skills in designing and executing effective branding projects. Keywords: MSIB Kampus Merdeka, Internship, Branding, Brand Identity, Image Translated with DeepL.com (free version)

Item Type:

Monograph (Project Report (Praktek Kerja Lapang))

Contributors: