Prihandarini, Tanjung (2025) Perancangan Brand Identity Villa Radisa Hill Menciptakan Identitas yang Lebih Kuat dan Konsisten. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Villa Radisa Hill is a modern tropical style lodging located in Cempokolimo Village, Pacet, Mojokerto. The villa offers complete facilities for activities such as gatherings, seminars, and family events. However, inconsistent brand identity, the use of a non-original logo created with Canva elements, and stagnant social media activity have hindered the establishment of a strong and professional brand image amidst the growing competition in the tourism industry. The brand identity design was carried out through both qualitative and quantitative approaches, using data collection methods such as observation, interviews with the owner and branding expert, and questionnaires distributed to 108 respondents in the Surabaya and Sidoarjo areas. The collected data were analyzed using STP (Segmentation, Targeting, Positioning), consumer insight, and consumer journey frameworks, along with competitor and comparator studies to formulate a concept that reflects the character of Villa Radisa Hill. The outcome of this design includes a new visual identity consisting of a main logo, tagline, color palette, typography, supergraphics, and various supporting media such as signage, catalogues, brochures, and social media content. All elements are compiled into a Graphic Standard Manual (GSM) to ensure visual consistency. The concept emphasizes warmth and harmony with nature. Through this brand identity design, Villa Radisa Hill is expected to attain a more professional, cohesive, and recognizable brand image. The new identity also aims to enhance brand awareness, reach a wider audience through digital platforms, and strengthen the emotional connection between the brand and its consumers, thereby improving its competitiveness in the tourism market. Keywords: Radisa Hill, Brand Identity, Gathering Villa
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Tanjung Prihandarini poniman | ||||||||||||
| Date Deposited: | 16 Jun 2025 04:43 | ||||||||||||
| Last Modified: | 16 Jun 2025 04:43 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37603 |
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