Pengaruh Social Media Marketing, Country Of Origin dan Product Features Terhadap Minat Beli Smartphone Xiaomi Pada Generasi Z di Surabaya

Adeyawarman, Aldo Nugraha (2025) Pengaruh Social Media Marketing, Country Of Origin dan Product Features Terhadap Minat Beli Smartphone Xiaomi Pada Generasi Z di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

There has been an extraordinary growth in information and communication technology infrastructure in Indonesia. The demand for various types of media and communication tools has increased as people need to use various communication devices. In light of the intense competition in the telecommunications industry, it is crucial to investigate what factors influence purchase intention. This study aims to examine and analyze the impact of Social Media Marketing, Country of Origin, and Product Features on the Purchase Intention of Xiaomi Smartphones among Generation Z in Surabaya. The research method used in this study is quantitative, with a questionnaire distributed online via Google Forms to 160 respondents. This study focuses on Generation Z in Surabaya as the population, with purposive sampling for the sample selection. Partial Least Square (PLS) method was used for data analysis. The findings of this study are as follows: 1) Social Media Marketing has a positive and significant impact on the Purchase Intention of Xiaomi smartphones among Generation Z in Surabaya. 2) Country of Origin has a positive and significant impact on the Purchase Intention of Xiaomi smartphones among Generation Z in Surabaya. 3) Product Features have a positive and significant impact on the Purchase Intention of Xiaomi smartphones among Generation Z in Surabaya.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Pudjoprastyono, Hery	NIDN0718036202	Herypmnj.upnjatim@gmail.com
Thesis advisor	Majid, Nurkholish	NIDN2028099201	nurkholish.majid.ma@upnjatim.ac.id

Subjects:

H Social Sciences > HC Economics
H Social Sciences > HF Commerce

Divisions:

Faculty of Economic > Departement of Management

Depositing User:

Aldo Aldo Nugraha Adeyawarman

Date Deposited:

12 Jun 2025 07:43

Last Modified:

12 Jun 2025 07:43

URI:

https://repository.upnjatim.ac.id/id/eprint/37350