Mulyaningtyas, Aprilia (2025) Analisis Sistem Rekrutmen Dan Seleksi Dalam Meningkatkan Kinerja Karyawan Pada PT Sahabat Media Digital (IF PROJECT). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
Human resources (HR) is an important component in every organization, which has a key in carrying out its role such as developing, managing, and maintaining employees so that the organization's strategic goals can be achieved. Recruitment and selection is one of the important initial ideas in human resource management, especially to prepare an organization that is able to get a qualified workforce. In realizing organizational goals with proper human resource management needs to be done by every company, one of which is PT Sahabat Media Digital (IF Project), which is a company in the creative industry that has expertise in product photos, digital marketing (social media) and media partnerships as well as a medium for learning generation-z related to understanding digital media in the creative industry. This research aims to analyze the recruitment and selection system in improving employee performance at PT Sahabat Media Digital (IF Project), a company in the creative industry. The research used a descriptive qualitative approach with data collection techniques through in-depth interviews, participant observation, and documentation. Researchers used Miles and Huberman analysis techniques, namely data reduction, data presentation and data verification. The results showed that the implementation of PT Sahabat Media Digital's recruitment system with the qualifications of prospective employees, interviews, decision results and structured selection, especially with an emphasis on work experience, soft skills, personality of prospective employees, and employee training has a significant influence on improving employee performance. In addition, the application of Key Performance Indicator (KPI) periodically helps in monitoring and developing employee performance. Keywords: Human Resources, Recruitment, Selection, Employee Performance
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Aprilia Mulyaningtyas | ||||||||
| Date Deposited: | 02 Jun 2025 02:30 | ||||||||
| Last Modified: | 02 Jun 2025 02:30 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36971 |
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