Firdaus, Veronica Mechy Luklu'ul (2025) Pengaruh Perceived Quality, Perceived Ease of Use, Dan Perceived of Transaction Security Terhadap User Satisfaction Pada Aplikasi Flip (Studi Pada Generasi Millenial Dan Generasi Z). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to test the influence of perceived quality, perceived ease of use, and perceived transaction security on user satisfaction on the Flip application based on the millennial and generation z age groups. The population in this study were all residents in the city of Surabaya who had made transactions using the Flip application. The data collection method was through a survey using a questionnaire to 155 respondents with a non-probability sampling method through Purposive Sampling. The data analysis technique used was descriptive statistical analysis to connect the relationship between variables. Data analysis was carried out using SPSS version 24, involving validity tests, reliability, classical assumptions, multiple linear regression, coefficient of determination, F test and t test. The results showed that simultaneously the variables of perceived quality, perceived ease of use, and perceived transaction security had a significant effect on user satisfaction. Partially, perceived ease of use and perceived transaction security had a significant positive effect on user satisfaction, while perceived quality had a positive but insignificant effect. Keywords: Perceived Quality, Perceived Ease of Use, Perceived Transaction Security, User Satisfaction, Flip Application
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Veronica Mechy Lukluul Firdaus | ||||||||
| Date Deposited: | 02 Jun 2025 03:17 | ||||||||
| Last Modified: | 02 Jun 2025 03:17 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36918 |
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