Yazid, Fadlah (2025) Strategi Promosi Ekspor PT. Behaestex Untuk Meningkatkan Volume Ekspor Pada Tahun 2021. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine how the export promotion strategy of PT. Behaestex in increasing its export volume in 2021. The concept used in this study is the concept of export promotion strategy, namely online promotion, holding product exhibitions, promotion with government facilities, targeted promotion, and culture as promotion. The type of research used in this study is descriptive qualitative. The data collection technique used to obtain data in this study is primary data, namely data that is directly given to researchers by sources and interviews with the export section of PT. Behaestex and secondary data, namely literature studies obtained from the internet, books, and so on. The results of this study are that PT. Behaestex implements five export promotion strategies that have helped increase the export volume of PT. Behaestex in 2021. PT. Behaestex was chosen as the object of this study because it is an exporter that has experienced an increase in exports compared to exporters of similar products in East Java in 2021.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Fadilah Yazid | ||||||||
| Date Deposited: | 14 May 2025 08:26 | ||||||||
| Last Modified: | 14 May 2025 08:26 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/36222 |
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