Alifia, Faradilla Aghnia (2025) PENGARUH KERAGAMAN PRODUK, STORE ATMOSPHERE, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA SPORTS STATION GALAXY MALL SURABAYA. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
The development of the retail business, especially in Indonesia, is strongly influenced by changes in consumer shopping behavior. Sports Station is one of the retail businesses that can compete in today's market by selling a variety of sports products. This study aims to determine the effect of product diversity, store atmosphere, and service quality on customer satisfaction at Sports Station Galaxy Mall Surabaya. This type of research utilizes quantitative with an associative approach. The data collection method in this research was carried out through distributing questionnaires (questionnaires) and processing was carried out using SPSS software version 18. The analysis technique used in the research is multiple linear regression analysis. The results of this research are product diversity, store atmosphere, and service quality have a significant impact simultaneously on customer satisfaction at Sports Station Galaxy Mall Surabaya. Keywords : Product Variety, Store Atmosphere, Service Quality, Customer Satisfaction
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Faradilla Aghnia Alifia | ||||||||
| Date Deposited: | 21 Mar 2025 07:27 | ||||||||
| Last Modified: | 21 Mar 2025 07:27 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35896 |
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