Putri, Gita Sekar Melati (2025) Analisis Pembelajaran Literasi Keuangan melalui Konten Video (Studi Fenomenologi pada Perempuan Pekerja di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of digital technology has changed the way humans communicate, access information, and even manage finances. This research aims to prove whether content on social media related to financial literacy impacts working women, particularly in the city of Surabaya. This research uses a qualitative method with a phenomenological approach. Data collection techniques using observation, interviews, and documentation methods. The data analysis technique uses triangulation. This research was conducted in the city of Surabaya. The result of this research is that viral financial content on social media plays a significant role in improving financial literacy among working women in Surabaya. However, there is some content that is not very accurate, making it difficult to apply in real life
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance | ||||||||
| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Gita Sekar Melati Putri | ||||||||
| Date Deposited: | 18 Mar 2025 04:24 | ||||||||
| Last Modified: | 18 Mar 2025 04:24 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35856 |
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