Ilham, Rizky Kharisma (2025) Implentasi Analisis SWOT Dalam Meningkatkan Kinerja Karyawan di Elan Coklat Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Elan Coklat Company as one of the best SMEs in Surabaya does not guarantee to have a good human resource system. This study aims to determine the condition of the company seen from SWOT analysis which aims to improve the performance of Elan Coklat Surabaya employees. The sample collection method is purposive sampling with the number of respondents 6 people. Data collection by means of interviews assisted by using questionnaires. The first objective was analyzed by descriptive qualitative that is classifying the employees of Elan Coklat Surabaya. The second objective was analyzed by Likert analysis assisted by a questionnaire by identifying the performance of Elan Coklat Surabaya employees. The third objective analyzed the company's condition using SWOT analysis with the aim of knowing the company's position in order to find out the company's best strategy in improving employee performance. The results showed that, 1) the classification of employees is quite diverse but the average employee graduates from junior high school, has an age range of 20-25 years. 2) employee performance is assessed, especially the production division, there are 4 types of assessment, quality, quantity, efficiency, and creativity. The assessment is obtained on average from the total value of the entire production division ranging from quality (3.49), quantity (3.54), efficiency (3.53), and creativity (3.53). 3) The results of the SWOT analysis of the company's condition found a SWOT matrix in Quadrant I. This means that the company's condition is aggressive. The strategies that must be applied to Elan Coklat Surabaya are those that support strategic policies to improve employee performance.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Eky Eky Ilham Ilham | ||||||||||||
| Date Deposited: | 14 Mar 2025 08:39 | ||||||||||||
| Last Modified: | 14 Mar 2025 08:39 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35768 |
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