Fauziah, Almira Nur (2025) STRATEGI PUBLIC RELATIONS BANK INDONESIA DALAM PENYEBARAN KEBIJAKAN DAN INFORMASI PUBLIK. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Bank Indonesia, as the central bank of the Republic of Indonesia, plays a crucial role in maintaining national economic stability. Given the heterogeneous characteristics of the public, Bank Indonesia views communication as a primary tool for successfully executing its duties and responsibilities. Therefore, the public relations team within the Communication Department is tasked with disseminating policies and public information to the community. This aligns with the mandate of Law No. 14 of 2008 on Public Information Disclosure (KIP) and the "Code of Good Practices on Transparency in Monetary and Financial Policies" established by the IMF. This study examines various strategies employed by Bank Indonesia's public relations in the dissemination of policies and public information. The research question posed is how the public relations team at Bank Indonesia implements strategies to disseminate policies and public information. The objective of this research is to analyze and identify these strategies. The methodology used is descriptive qualitative, with data collected through in-depth interviews and observations. The findings indicate that Bank Indonesia's public relations employs a strategy consisting of four stages: initial data collection, which includes informal meetings, Focus Group Discussions (FGDs), media monitoring, and surveys. The strategy design process encompasses the development of a Communication Theme (TEMAKOM), stakeholder mapping, an omnichannel communication approach, and the distribution of strategies to each division of the Communication Department and 46 Regional Offices of Bank Indonesia. Tactical communication steps include press conferences, media briefings, public education activities such as "BINGO," the official website, social media, the use of positive language in message delivery, as well as media monitoring and news trend mapping. In the evaluation stage, Bank Indonesia's public relations utilizes machine learning and big data for assessing public opinion and perception, employing various research approaches, with evaluations conducted periodically and the results used as a reference for future strategies. Keywords: Bank Indonesia, Public Relations Strategy, Institutional Policy, Public Information
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HT Communities. Classes. Races | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Almira Nur Fauziah | ||||||||
| Date Deposited: | 12 Mar 2025 07:27 | ||||||||
| Last Modified: | 12 Mar 2025 07:27 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/35470 |
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