Muslimah, Izzah Asyanti (2025) ANALISIS PERILAKU KONSUMTIF BELANJA ONLINE APLIKASI TOKOPEDIA PADA PEKERJA DI KOTA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to explore the influence of lifestyle, the use of digital wallets (e-wallets), self-control over the consumptive behavior of online shopping of Tokopedia applications on workers in Surabaya city. This study is a quantitative study measured using a licert scale. Sampling techniques used non-probability sampling techniques by using purposive sampling and obtaining a sample count of 94 respondents. Data analysis techniques use Partial Least Square (PLS) analysis methods with SmartPLS 4 software to process data in the form of validity tests, reliability tests, structural models, and hypothesis tests. The results show that lifestyles contribute to the consumptive behavior of online shopping of Tokopedia applications on workers in Surabaya, the use of digital wallets (e-wallet) does not contribute to the consumptive behavior of online shopping of Tokopedia applications on workers in Surabaya. and self-control has contributed to the consumptive behavior of online shopping of the Tokopedia application to workers in the city of Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Izzah Asyanti Muslimah | ||||||||
| Date Deposited: | 17 Jan 2025 07:28 | ||||||||
| Last Modified: | 17 Jan 2025 07:28 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/34136 |
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