Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Trust Terhadap Kepuasan Pengguna Dompet Digital Ovo di Kota Surabaya

Hutahaean, Leli Esterina (2020) Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Trust Terhadap Kepuasan Pengguna Dompet Digital Ovo di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

OVO is a payment service provider app designed to facilitate cashless transactions and offer access to additional digital financial products and services through partnerships with selected collaborators. This study aims to evaluate how Perceived Ease of Use, Perceived Usefulness, also Trust impact user satisfaction with the OVO Digital Wallet, both collectively and individually. The research involves a sample of 100 respondents selected from an unknown population, with data analysis conducted using SPSS. The findings indicate that Perceived Ease of Use, Perceived Usefulness, also Trust collectively influence customer satisfaction. While Perceived Ease of Use and Perceived Usefulness have a partial effect on customer satisfaction, Trust does not show a significant partial impact

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Kusumasari, Indah Respati NIDN0717048602 UNSPECIFIED
Subjects:	H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
Divisions:	Faculty of Social and Political Sciences > Departement of Business Administration
Depositing User:	Leli Esterina Hutahaean
Date Deposited:	12 Dec 2024 03:39
Last Modified:	12 Dec 2024 03:39
URI:	https://repository.upnjatim.ac.id/id/eprint/32931

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