Bimantara, Anggara Putra (2024) STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN TIKET BUS PADA PT ROSALIA INDAH TRANSPORT SURAKARTA – JAWA TENGAH. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The service industry sector has a very important role for economic growth and development. The service industry provides convenience in every aspect of life, both economic aspects, social aspects and political aspects. Transportation, telecommunications, banking, education, health services, construction services and tourism are some examples of service industries that play an important role in a nation's economic development. Among the many service businesses currently developing, transportation services are a promising business, both land, sea and air transportation. In this research, quantitative descriptive methods were used in this research. The data collection method in this research was carried out by means of observation, interviews, questionnaires, and literature study and data processing was carried out with the help of the SPSS 25 program. The analysis technique used in this research is multiple linear regression analysis. So the results of the t test that were carried out in this research were obtained, so it can be concluded that there is an influence that digital marketing strategy variables on bus ticket sales at PT Rosalia Indah Transport Surakarta-Central Java.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HE Transportation and Communications | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Anggara Putra Bimantara | ||||||||
| Date Deposited: | 12 Dec 2024 05:39 | ||||||||
| Last Modified: | 12 Dec 2024 05:39 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32862 |
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