Adyar, Ardean Naufal (2024) Pengaruh Rebranding dan Store Atmosphere Terhadap Minat Beli Ulang Pada Legit Pait Coffee Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The coffee business in Indonesia has experienced rapid growth in recent years, including in Sidoarjo, where the number of coffee shops continues to increase. Legit Pait Coffee, previously known as Kedai 27 Sidoarjo, rebranded to create a new, more unique identity with a Javanese concept, and made changes to the store atmosphere to attract more consumers. This rebranding is expected to increase customer appeal and loyalty. This study uses the Partial Least Square (PLS) method to test the hypothesis regarding the relationship between rebranding, store atmosphere, and repurchase intention. This study uses primary data, namely respondents' answers with a sample of Legit Pait Coffee Sidoarjo consumers. The results of the study indicate that both rebranding and store atmosphere have a significant positive effect on consumer repurchase intention.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Ardean Naufal Adyar | ||||||||
| Date Deposited: | 05 Dec 2024 07:04 | ||||||||
| Last Modified: | 05 Dec 2024 07:04 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/32535 |
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