ULUMUDDIN, YUSRIL IHYAUL (2021) PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA TERAS RUMAH CAFÉ SURABAYA. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study aims to find out: (1) The Influence of Store Atmosphere on Consumer Buying Interests on Teras Rumah Café Surabaya. (2) The influence of price on consumer buying interests on Teras Rumah Café Surabaya. (3) Simultaneous influence between store atmosphere and price on consumer buying interest Teras Rumah Café Surabaya. This research method uses quantitative methods that are categorized in survey research, with research instruments in the form of questionnaires. The population in this study was visitors to the home terrace café. The number of samples is determined based on unknown populations of 96 respondents. The data analysis technique used is multiple regression analysis with the help of SPSS software. Based on the Results of Price Analysis has a positive and significant effect on consumer buying interest in Café Teras Rumah. This is evidenced by the calculated t value of 4,413 greater than the value of t table (4,413vers1,985) with a significance value of 0.000 (0.000<0.05) and the regression coefficient has a positive value of 0.449. The price with a buying interest has a moderate correlation, as evidenced by the value of Ryx2 of 0.479 with a significant value of 0.000. Keywords : Store Atmosphere, Price, Consumer Buying Interests
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 05 Nov 2021 08:53 | ||||||||
| Last Modified: | 05 Nov 2021 08:53 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3105 |
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