ADANI, RAKHA MAHENDRA (2021) PENGARUH PROMOTION MIX DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN SUBSCRIPTION APLIKASI LAYANAN STREAMING PREMIUM MUSIK SPOTIF. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
|
Text (Cover)
Cover.PDF Download (382kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 1)
1.PDF Restricted to Repository staff only Download (105kB) |
|
|
Text (Bab 2)
2.PDF Restricted to Repository staff only Download (202kB) |
|
|
Text (Bab 3)
3.PDF Restricted to Repository staff only Download (131kB) |
|
|
Text (Bab 4)
4.PDF Restricted to Repository staff only Download (313kB) |
|
|
Text (Bab 5)
5.PDF Download (7kB) | Preview |
|
|
Text (Daftar Pustaka)
Dapus.PDF Download (145kB) | Preview |
|
|
Text (Lampiran)
Lam.PDF Restricted to Repository staff only Download (541kB) |
Abstract
music at this time is the Spotify music streaming application. The purpose of this study was to determine the effect of promotion mix and brand image partially on the sales volume of the Spotify Music Premium Streaming Service Application Subscription partially or simultaneously. This research is a quantitative study using a survey method. The sample in this study were 100 respondents who had used and downloaded the Spotify music streaming application using probability sampling techniques. Collecting data in this study is by distributing questionnaires. The analysis technique in this study uses multiple linear regression analysis. The results of the analysis in this study prove that: (1) Promotion Mix and Brand Image simultaneously affect Sales Volume; (2) Promotion Mix partially affects Sales Volume; (3) Brand Image partially affects Sales Volume. Keywords : Promotion Mix, Brand Image, Sales Volume
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 05 Nov 2021 08:56 | ||||||||
| Last Modified: | 05 Nov 2021 08:56 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3103 |
Actions (login required)
 |
View Item |