Azka, Shabirina Laila (2024) Pengaruh Cashback dan Flash Sale Pada Harbolnas Terhadap Perilaku Impulse Buying Pengguna Aplikasi Shopee. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010248-cover.pdf Download (674kB) |
|
Text (BAB 1)
20042010248-bab 1.pdf Download (820kB) |
|
Text (BAB 2)
20042010248-bab 2.pdf Restricted to Repository staff only until 22 September 2026. Download (870kB) |
|
Text (BAB 3)
20042010248-bab 3.pdf Restricted to Repository staff only until 22 September 2026. Download (925kB) |
|
Text (BAB 4)
20042010248-bab 4.pdf Restricted to Repository staff only until 22 September 2026. Download (1MB) |
|
Text (BAB 5)
20042010248-bab 5.pdf Download (509kB) |
|
Text (DAFTAR PUSTAKA)
20042010248-daftarpustaka.pdf Download (604kB) |
|
Text (LAMPIRAN)
20042010248-lampiran.pdf Restricted to Repository staff only Download (1MB) |
Abstract
This study aims to analyze the effect of Cashback, Flash Sale, and Harbolnas promotional programs on Impulse Buying behavior in Shopee application users during Harbolnas simultaneously. The population used in this study were Shopee application users. The sample required was 100 respondents. The technique in this study uses a sampling technique using nonprobability sampling. The type of data used in this study is primary data, namely data collected or obtained directly from the research object. The data collection technique used in this research is a questionnaire. The data analysis technique used in this research is multiple linear regression. Thus the results of this study indicate that cashback, flash sales, and Harbolnas have a significant effect on impulse buying behavior, cashback has a significant effect on impulse buying behavior, flash sale has a significant effect on impulse buying behavior, Harbolans has a significant effect on impulse buying behavior.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Shabirina Laila Azka | ||||||||
| Date Deposited: | 23 Sep 2024 02:00 | ||||||||
| Last Modified: | 23 Sep 2024 02:00 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/30219 |
Actions (login required)
 |
View Item |