Rohana, Ujang Permadi (2024) Pengaruh Socal Media Marketing dan Electronic Word Of Mouth terhadap keputusan pembelian konsumen Coil Rocket Builds di Sidoarjo. Undergraduate thesis, UPN VETERAN JATIM.
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Abstract
This study aims to examine whether the model of social media marketing and electronic word of mouth contributes to the purchasing decision of rocketbuilds coil products. In this study, the population is consumers who have purchased Rocket Builds brand coils who are domiciled in Sidoarjo with a sample of 70 respondents. The data collection method in this study uses the survey method and uses partial least square as a data analysis tool. From the results of the study, it was found that social media marketing and electronic word of mouth have a major impact on purchasing decisions for rocket builds coil products. Keywords: Social Media Marketing; Electronic Word of Mouth; Purchasing Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | L Education > LB Theory and practice of education > LB1501 Primary Education | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Ujang Permadi Rohana | ||||||||
| Date Deposited: | 19 Sep 2024 08:40 | ||||||||
| Last Modified: | 19 Sep 2024 08:40 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29564 |
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