Putri, Ric Mayang Irawati Irtan (2024) Pengaruh Literasi Keuangan, Gaya Hidup dan Manfaat Paylater Terhadap Minat Penggunaan Paylater di Platform Shopee dengan Locus of Control sebagai Variabel Moderasi. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to test and analyze the influence of financial literacy and lifestyle on interest in using paylater on the Shopee platform with locus of control as a moderating variable. The type of research used is a quantitative approach. The population in this study were undergraduate students from the Accounting Study Program from the State University in Surabaya. The sample used in this research was 90 respondents based on the Slovin formula with a sample collection technique, namely probability sampling using proportionate stratified random sampling. The type of data used is primary and secondary data which is processed using the PLS method via the SmartPLS 3.0 application. The research results show that financial literacy, lifestyle and paylater benefits influence interest in using paylater on the Shopee platform, while locus of control cannot moderate the influence of financial literacy, lifestyle and paylater benefits on interest in using Paylater on the Shopee platform.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance | ||||||||
| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Ric Mayang Irawati Irtan Putri | ||||||||
| Date Deposited: | 18 Sep 2024 09:42 | ||||||||
| Last Modified: | 18 Sep 2024 09:42 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29521 |
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