Ziiqbal, Farrel Fawaz (2024) PENGARUH GERAKAN MEDIA SOSIAL DAN PARTISIPASI BOIKOT TERHADAP MINAT BELI PRODUK MCDONALD’S DI KALANGAN MAHASISWA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20012010285-Cover.pdf Download (493kB) |
|
Text (Bab 1)
20012010285-Bab 1.pdf Download (381kB) |
|
Text (Bab 2)
20012010285-Bab 2.pdf Restricted to Repository staff only until 18 September 2026. Download (319kB) | Request a copy |
|
Text (Bab 3)
20012010285-Bab 3.pdf Restricted to Repository staff only until 18 September 2026. Download (317kB) | Request a copy |
|
Text (Bab 4)
20012010285-Bab 4.pdf Restricted to Repository staff only until 18 September 2026. Download (366kB) | Request a copy |
|
Text (Bab 5)
20012010285-Bab 5.pdf Download (146kB) |
|
Text (Daftar Pustaka)
20012010285-Daftar Pustaka.pdf Download (240kB) |
|
Text (Lampiran)
20012010285-Lampiran.pdf Restricted to Repository staff only Download (164kB) | Request a copy |
Abstract
Israel's attacks on Palestine have impacted the global economy. Jewish products perceived as Israeli are boycotted in many countries, resulting in substantial losses. This phenomenon has spread to Indonesia. This study investigates the influence of social media and participation in boycott movements on the purchasing interest of McDonald's products among students in Surabaya. Boycotts against brands like McDonald's often arise in response to global political issues, particularly concerning conflicts in the Middle East, including controversies involving Israel. The study involves 100 students as respondents and utilizes Structural Equation Modeling (SEM) to analyze data. The research findings indicate that the influence of social media on McDonald's purchasing interest is not significant among Surabaya students. However, participation in boycott movements shows a strong and significant impact on their purchasing interest. These findings highlight that students often use boycotts as an expression of their values regarding politically sensitive global issues. Keywords: Social Media Movement, Boycott Participation, Purchase Intention, McDonald's
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products H Social Sciences > HF Commerce > HF5415.5 Customer services |
||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Ziiqbal Farrel | ||||||||
| Date Deposited: | 18 Sep 2024 04:34 | ||||||||
| Last Modified: | 18 Sep 2024 04:34 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29443 |
Actions (login required)
 |
View Item |