nabil, abiyu rohman (2024) PENGARUH KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN PADA COFFEE SHOP PIT-STOP KIG GRESIK. Undergraduate thesis, UPN Veteran Jatim.
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Abstract
Currently, the development of coffee in Indonesia has increased quity rapidly, the activity of drinking coffee has become a routine that is popular with almost all groups, both teenagers and adult. Coffee is now not just a way to relieve sleepiness, but has become a lifestyle where coffee shops have become a very popular gathering place. This research aims to find out the influence between Service Quality (X1) and Store Atmosphere (X2) on Customer Loyalty (Y) at the KIG Gresik Coffee Pit-Stop. The research method used is a quantitative research method with data processing techniques using Partial Least Squares (PLS). The research sample in this study consisted of 108 respondents, namely Pit-Stop Coffee customers. The research result show that Service Quality and Store Atmosphere have a positive effect on Customer Loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | tn nabil nabil | ||||||||
| Date Deposited: | 18 Sep 2024 08:54 | ||||||||
| Last Modified: | 18 Sep 2024 08:54 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/29194 |
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