Zaid, Zahdan (2024) PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA KOMUNIKASI KELOMPOK SUPORTER GREENNORD 27. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to explain the use of Instagram social media as a communication medium for the Greennord27 group. Specifically, this research discusses three things: the needs of followers of the @greennord.27 Instagram account cognitively, affectively, socially, personally, and tension release needs (escapism). This research was conducted by adhering to the Uses and Gratification theory. The research method used is qualitative, and the data collection techniques are obtained through interviews and observations. The results showed that the Instagram account @greennord.27 is a communication medium for Persebaya football club supporters, especially the supporters who occupy the North Stand. However, not all of the interviewee's needs in the form of cognitive, affective, social, personal and release needs can be met through the Instagram account @greennord.27. This is because each individual's needs are different and each person's goals in deciding to join a GN account also vary, especially personal needs and release. The results of the release needs analysis show that there are sources that choose other social media to fulfill their release needs, such as TikTok and YouTube. Keywords: Instagram, Greennord 27, Uses and Gratification
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Zahdan Zaid | ||||||||
| Date Deposited: | 23 Jul 2024 06:26 | ||||||||
| Last Modified: | 23 Jul 2024 06:26 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/27243 |
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