Ayu, Tharisha Aulia (2024) STRATEGI KOMUNIKASI CSR PERTAMINA AVIATION FUEL TERMINAL JUANDA DALAM MEMBANTU MENANGGULANGI LIMBAH IKAN DI KAMPUNG CABUT DURI DESA KALANGANYAR. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Fish waste in Indonesia has not been managed properly by the community due to lack of knowledge and technology. The majority of people often dispose of fish waste in the trash to cause unpleasant odors, causing pollution in the surrounding environment. These problems can be found in Kalanganyar Village, namely Kampung Cabut Duri. In this case, the Corporate Social Responsibility (CSR) program of Pertamina Aviation Fuel Terminal (AFT) Juanda emerged to tackle fish waste in the village. The purpose of this research is to find out how the CSR communication strategy of Pertamina Aviation Fuel Terminal (AFT) Juanda in tackling fish waste in Kampung Cabut Duri, Kalanganyar Village. This research uses qualitative research methods with data collection techniques, namely observation, interviews, and documentation. The results of this study state that Pertamina Aviation Fuel Terminal (AFT) Juanda's Corporate Social Responsibiliy (CSR) communication strategy uses four stages, namely planning, implementation, monitoring, and evaluation. In addition, the role of public relations in implementing the waste management program uses four stages, namely finding the fact, planning, communication, and evaluation. From this, the communication strategy carried out by Pertamina Aviation Fuel Terminal (AFT) Juanda's Corporate Social Responsibility (CSR) can influence the community in tackling fish waste in Kampung Cabut Duri, Kalanganyar Village.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Tharisha Aulia | ||||||||
| Date Deposited: | 19 Jul 2024 07:13 | ||||||||
| Last Modified: | 19 Jul 2024 07:13 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26658 |
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