Kusuma, Dimas Arya (2024) PENGARUH E-COMMERCE DAN MEDIA SOSIAL TERHADAP PENINGKATAN PENDAPATAN DIMODERASI OLEH BIAYA PRODUKSI PADA USAHA MIKRO KECIL MENENGAH (UMKM). Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20013010120.-cover.pdf Download (501kB) |
|
Text (Bab 1)
20013010120.-bab1.pdf Download (135kB) |
|
Text (Bab 2)
20013010120.-bab2.pdf Restricted to Repository staff only until 16 July 2026. Download (269kB) |
|
Text (Bab 3)
20013010120.-bab3.pdf Restricted to Repository staff only until 16 July 2026. Download (264kB) |
|
Text (Bab 4)
20013010120.-bab4.pdf Restricted to Repository staff only until 16 July 2026. Download (463kB) |
|
Text (Bab 5)
20013010120.-bab5.pdf Download (122kB) |
|
Text (Daftar Pustaka)
20013010120.-daftarpustaka.pdf Download (200kB) |
|
Text (Lampiran)
20013010120.-lampiran.pdf Restricted to Repository staff only until 16 July 2026. Download (572kB) |
Abstract
The aim of this research is to determine the impact of social media and e-commerce on the income of micro, small and medium enterprises (MSMEs), by moderating production costs. This research uses quantitative methodology. The subjects of this research consisted of owners of micro, small and medium enterprises (MSMEs) in Gayungan District. This research uses Moderated Regression Analysis as a data analysis technique. Research findings show that the use of e-commerce and social media does not have a real impact on increasing the income of micro, small and medium enterprises (MSMEs). Apart from that, the impact of E-Commerce and Social Media in increasing MSME income cannot be mitigated by production costs. This shows the need to obtain information and education regarding the use of technology in managing business to achieve higher profits
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance | ||||||||
| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | Dimas Arya Kusuma | ||||||||
| Date Deposited: | 16 Jul 2024 08:23 | ||||||||
| Last Modified: | 16 Jul 2024 08:23 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26248 |
Actions (login required)
 |
View Item |