Pengaruh Social Media Marketing Dan Kesadaran Merek Terhadap Minat Berlangganan pada Layanan Streaming Vidio di Kota Surabaya

Ramadhani, Rizky Pratama (2024) Pengaruh Social Media Marketing Dan Kesadaran Merek Terhadap Minat Berlangganan pada Layanan Streaming Vidio di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

This study aims to determine the effect of social media marketing and brand awareness on subscription intention in Vidio streaming services in Surabaya City. The population in this study are people in Surabaya City with an age range of 17 - 39 years. With a research sample of 98 respondents, namely people who have seen content or advertisements from Vidio streaming services determined by non�probability sampling method with purposive sampling technique. The method used in this research is quantitative method with SEM PLS analysis technique. The results showed that social media marketing and brand awareness has a positive effect on subscription intention.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Dermawan, Rizky NIDN rizkyd.ma@upnjatim.ac.id
Subjects:	H Social Sciences > HC Economics
Divisions:	Faculty of Economic > Departement of Management
Depositing User:	Rizky Pratama Ramadhani
Date Deposited:	16 Jul 2024 01:54
Last Modified:	16 Jul 2024 01:54
URI:	https://repository.upnjatim.ac.id/id/eprint/26088

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