Rengganis, Aidha Kiftia (2024) Strategi Pengembangan bisnis Roti Berdasarkan Analisa Swot Pada Toko Deira Bakery. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
In recent years, the business landscape in indonesia has expirienced a significant increase throught intense, dynamic, and unpreductable competition. To face increasingly fierce competition, it is necessary to implement the right business strategy. This study aims to determine and research ususe a qualitative descriptive approach. The object of this research is Deira Bakery Gresik Store. Informants in this study are owners, employees, and consumers. The data collection technique in this research is in-depth interviews. Test the validity of the data using the source triangulation method by collection data obtained throught various sources. Data analysis usus descriptive analysis methods and SWOT analysis to analyse the result of the data obtained usisng the IFAS and EFAS matriks . based on the results of the analysis, a SWOT analysis diagram is produced which shows that Toko Deira Bakery is in quadrant II position with a value of (X;Y) (1,38;-1,04), namely the ST strategy where the company situation uses internal strengths to overcome or respond to external threats. Therefore, the strategy that needs to be applied in this situation is to support the diversification startegy policy. Keywords : business strategy, SWOT Analysis, Diversification
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economics |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Aidha Kiftia Rengganis | ||||||||
| Date Deposited: | 08 Jul 2024 07:49 | ||||||||
| Last Modified: | 08 Jul 2024 07:49 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25555 |
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