Cholifah, Ergilia Nur (2024) ANALISIS TAM TERHADAP KEPUASAN PELANGGAN DAN PRIORITAS PERBAIKAN APLIKASI MAXIM DENGAN METODE IPA (STUDI PADA PELANGGAN KOTA SURABAYA). Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
Nowadays maxim is quite popular with customers in the city of Surabaya, but there are still many customers who complain about the maxim application service. The purpose of this research is to analyze TAM on the level of customer satisfaction with the maxim application and priority improvements to the maxim study application for Surabaya customers. This research uses the IPA method to identify attributes of TAM that are priorities for the maxim application to be improved first. The results of this research show that customers of the maxim application in the city of Surabaya are not satisfied, as indicated by an average level of conformity to expectations of 98.98%. From the quadrant analysis of the cartesian diagram, to increase Maxim customer satisfaction in the city of Surabaya, companies need to prioritize several aspects, including: establishing partnership relationships with other platforms to integrate new services on the maxim application (AU1), providing customer service that is available 24 hours a day (AU4), updating the interfaces of user interface becomes simpler so that it is easy for all ages to understand (PEOU1), handles customer problems quickly and efficiently without being complicated (AU3), and provides guidance regarding how users can integrate the features in the maxim application every time they use the services in the maxim application (AU2).
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5415.5 Customer services | ||||||||
| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Ergilia Nur Cholifah | ||||||||
| Date Deposited: | 03 Jul 2024 06:38 | ||||||||
| Last Modified: | 03 Jul 2024 06:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25430 |
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