Hudzaifah, R. Moh. Reza (2024) Analisis Digital Marketing Untuk Pemasaran UMKM Kuliner di Kawasan Wisata Jalan Tunjungan Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Jalan Tunjungan, is one of the urban tourism areas in Surabaya City. Jalan Tunjungan has a tourist attraction in the form of culinary around Jalan Tunjungan. There are several culinary spots such as in Tunjungan Market, around Tunjungan Street, and Genteng Culinary Tourism Center which is filled by Culinary UMKM Actors assisted by the Surabaya City Government and Genteng District. As one of the tourist attractions on Jalan Tunjungan, Culinary MSMEs must be able to bring in visitors. One of them uses digital marketing to market and introduce Culinary UMKMs as a tourist attraction on Jalan Tunjungan. This research aims to find out what digital marketing activities have been carried out by the Culinary UMKM Actors of Jalan Tunjungan. Whether the digital marketing activities carried out are able to bring in visitors in accordance with the characteristics of Jalan Tunjungan Culinary MSMEs as a tourist attraction.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | R. Moh. Reza Hudzaifah | ||||||||
| Date Deposited: | 01 Jul 2024 07:28 | ||||||||
| Last Modified: | 01 Jul 2024 07:28 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24791 |
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