EVALUASI PENGALAMAN PENGGUNA APLIKASI E-PEKEN SURABAYA MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ)

Amajida, Diva Dafina (2024) EVALUASI PENGALAMAN PENGGUNA APLIKASI E-PEKEN SURABAYA MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ). Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

E-Peken Surabaya is an innovative application to support MSMEs, grocery stores, and Culinary Tourism Centers (SWK) in all sub-districts in Surabaya City. The main goal of E-Peken Surabaya is to improve the local economy affected by the COVID-19 pandemic. Despite providing many conveniences, this application faces several problems in user experience, such as malfunctioning features, inefficient systems, limited payment methods, and a monotonous and boring impression. This thesis evaluates the user experience of the Surabaya E-Peken application using the User Experience Questionnaire (UEQ) method. Sampling was conducted by purposive sampling of 375 City Government ASN employees who use the E-Peken application. Data was analyzed using the UEQ Data Analysis Tool. The evaluation results show the average value on the Attractiveness scale of 1.87, Perspicuity 1.86, Efficiency 1.80, Dependability 1.70, Stimulation 1.76, and Novelty 1.52. The correlation test showed that all scales were >0.70, indicating high reliability. The Attractiveness scale scored the highest, indicating that users liked the overall impression of the app being attractive and user-friendly. In contrast, the Novelty scale scored the lowest, indicating that users did not perceive the uniqueness of the app compared to other e-commerce. The findings identify areas that require improvement to enhance the user experience of E-Peken Surabaya. Keywords: Evaluation, User Experience, E-Peken Surabaya, User Experience Questionnaire (UEQ)

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPratama, AristaNIDN0020039101UNSPECIFIED
Thesis advisorSuryanto, Tri Lathif MardiNIDN0025028902UNSPECIFIED
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Computer Science > Departemen of Information Systems
Depositing User: Diva Dafina
Date Deposited: 20 Jun 2024 04:19
Last Modified: 20 Jun 2024 04:19
URI: https://repository.upnjatim.ac.id/id/eprint/24542

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