Putri, Yazmin Mahira (2024) Perancangan Kampanye Edukasi Pencegahan Kekerasan Dalam Rumah Tangga (KDRT) Untuk Perempuan Usia 21-30 Tahun. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Campaigns are planned information delivery activities with the aim of influencing a person's views and attitudes carried out gradually at a certain time. Domestic life is inseparable from existing household problems. Problems in households that are too severe lead to divorce. One of the factors of household problems that lead to divorce is domestic violence. This is supported by the Central Statistics Agency (BPS) report in 2022 there were 4,972 divorce cases in Indonesia caused by domestic violence. The prevalence of domestic violence cases in Indonesia is high. KemenPPPA reported that throughout 2022 there were 25,050 women victims of violence in Indonesia. This number increased by 15.2% from 2021, which was 21,753 cases. The case was dominated by female victims through Komnas Perempuan records in 2023 with ages 18-40 years. The purpose of this research is to provide education on awareness to women with the target age of 21-30 years who are not married about the importance of preventing domestic violence for married life and the future. In this design using data collection methods with interviews, FGDs, and observations. The data was analyzed with descriptive analysis techniques to get conclusions and then processed with fishbone analysis techniques and 5W + 1H analysis techniques to produce the keyword “Education on Carefully Choosing a Life Partner” as a reference for the concept of this educational campaign. After the keywords have been determined to determine the campaign name, tagline, and other design concepts. In designing this campaign, the main media used are Instagram, educational animated videos, and websites. The results of the implementation of visual identity design and characters are implemented on the main media and supporting media for the campaign. The results of this educational campaign are expected to be a form of domestic violence prevention efforts in the future
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Yazmin Mahira Putri | ||||||||||||
| Date Deposited: | 05 Jun 2024 03:07 | ||||||||||||
| Last Modified: | 05 Jun 2024 03:07 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24296 |
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