Putro, Viki Darono (2024) Perancangan Rebranding Sumbu Rayya Busana Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
17052010032_Cover.pdf Download (880kB) |
|
Text (Bab 1)
17052010032_Bab 1.pdf Download (240kB) |
|
Text (Bab 2)
17052010032_Bab 2.pdf Restricted to Registered users only until 4 June 2026. Download (526kB) |
|
Text (Bab 3)
17052010032_Bab 3.pdf Restricted to Registered users only until 4 June 2026. Download (516kB) |
|
Text (Bab 4)
17052010032_Bab 4.pdf Restricted to Registered users only until 4 June 2026. Download (1MB) |
|
Text (Bab 5)
17052010032_Bab 5.pdf Download (56kB) |
|
Text (Daftar Pustaka)
17052010032_Daftar Pustaka.pdf Download (120kB) |
|
Text (Lampiran)
17052010032_Lampiran.pdf Restricted to Registered users only until 4 June 2026. Download (392kB) |
Abstract
Sumbu Rayya Busana is a production house operating in the fashion sector which started in 2015, then became active in 2018. In early 2023, the owner of Sumbu Rayya Busana registered his business as a PT so that he could expand his reach and collaborate with company-based companies. Sumbu Rayya Busana is located at Tenggumung Baru Selatan 67 A, Surabaya city. Sumbu Rayya Busana produces various textile craft products with products such as t-shirts, jackets, uniforms, merchandise and many others. When it was first established in 2015, this business did not have a name or identity. As this company developed, in 2018 the business owner named his convection business the name Sumbu Rayya Busana. Apart from giving a name, the business owner also creates a logo as the identity of the company. At that time, a company logo was really needed to fulfill the company's identity so that it could collaborate with school partners. In a rush because in order to immediately collaborate with school partners, the owner of Sumbu Rayya Busana created a logo for his business without doing research first so that the visual identity contained in the logo could not represent the nature and characteristics of the business. Therefore, this rebranding design aims to enable Sumbu Rayya Busana to expand the market which initially started from MSMEs without legality and then became a PT-based convection business in order to increase sales and production of the Sumbu Rayya Busana business. This can be done through a rebranding process by creating a new visual identity and supporting media. Keyword: rebranding, Sumbu Rayya Busana
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | N Fine Arts > N Visual arts > N8600-8675 Economics of art | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Viki Darono | ||||||||||||
| Date Deposited: | 04 Jun 2024 09:15 | ||||||||||||
| Last Modified: | 04 Jun 2024 09:15 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24269 |
Actions (login required)
 |
View Item |