Perancangan Company Profile Sebagai Media Promosi PT. BPR Rukun Karya Sari

Rifqi, Husnul Khuluq (2024) Perancangan Company Profile Sebagai Media Promosi PT. BPR Rukun Karya Sari. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

PT. BPR Rukun Karya Sari is situated in Kedungpring Village, Kedungpring District, Lamongan Regency. The presence of this rural credit institution holds significant importance for the surrounding community, particularly for small and medium-sized enterprises. However, as time progresses, the competition among businesses targeting the same market segment has intensified. Therefore, it is crucial for the company to establish a strong profile. Promotion is an integral part of the marketing strategy. Designing a Company profile as a promotional tool is a vital step in introducing the company to a broader audience. This Company profile will feature essential information about the company, including its history, vision and mission, corporate values, products and services offered, as well as its achievements. The design method used is a combination of qualitative-quantitative methods, collecting both primary and secondary data. Primary data serves as the main information basis for research or design. It encompasses interviews, questionnaires, and indirect observations. On the other hand, secondary data consists of information obtained from existing sources. Collection of secondary data involves journals, theses, literature books, websites, and reputable news portals. Keywords: Company Profile, Promotional Media, PT. BPR Rukun Karya Sari

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Daniar, Aninditya	NIDN0024119401	aninditya.daniar.dkv@upnjatim.ac.id
Thesis advisor	Chidtian, Aileena Solicitor Costa Rica El	NIDN0019018702	aileena.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts > N8600-8675 Economics of art

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

HUSNUL KHULUQ RIFQI

Date Deposited:

04 Jun 2024 07:24

Last Modified:

04 Jun 2024 07:24

URI:

https://repository.upnjatim.ac.id/id/eprint/24166