Sfitri, Fania Imelda (2024) Perancangan Video Kampanye "Ayo Naik Suroboyo Bus" Sebagai Media Edukasi Pentingnya Menggunakan Transportasi Publik. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Population and urbanization continue to grow, making cities increasingly dense and the need for mobility or the volume of motorized vehicles in society is also increasing. Of this increase, one of the problems faced is traffic congestion. The Suroboyo Bus is one of the public transportation services provided by the Surabaya City government to meet the needs of the community. With adequate facilities, it is hoped that the people of Surabaya can make good use of these services. However, there are still people who prefer to use private transportation compared to public transportation. This is due to the lack of the latest information obtained by them. So media is needed to provide the latest information and invite the public to use the Suroboyo Bus service. The design of the "Let's Ride Suroboyo Bus" campaign video as an educational medium for the importance of using public transportation used qualitative design methods by collecting data from interviews, observations, and questionnaires. The analysis used in this design is descriptive, fishbone diagram, and 5W+1H. The stage that was carried out after analyzing the data was to design a concept using the keywords "Ease of Safe and Comfortable Travel". These keywords will be applied to design concepts, namely verbal concepts, visual concepts, and media concepts. Keywords: Campaign Video; Public transport; Suroboyo Bus
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > N Visual arts > N81-390 Study and teaching. Research N Fine Arts > NC Drawing Design Illustration |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Fania Imelda Safitri | ||||||||||||
| Date Deposited: | 04 Jun 2024 07:44 | ||||||||||||
| Last Modified: | 04 Jun 2024 07:44 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/24094 |
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