Budianti, Reza Alma (2024) ANALISIS WACANA DIGITAL ODGJ (ORANG DENGAN GANGGUAN JIWA) PADA CHANNEL YOUTUBE “PRATIWI NOVIYANTHI”. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research discusses the discourse of people with mental health disorders presented on Pratiwi Noviyanthi's YouTube channel. Individuals with mental disabilities, in this case mental health disorders have become a social phenomenon that has garnered public attention. As a social observer, Pratiwi Noviyanthi highlights mental health issues as the main theme of her channel. Her channel has gained social empathy and positive responses from the public. This research employs a descriptive qualitative approach, aiming to describe the discourse on mental health in Pratiwi Noviyanthi's YouTube channel. The research analyzes the discourse digitally using Rodney H. Jones' discourse analysis method. Data collection techniques involved documenting and observing three videos from Pratiwi Noviyanthi's channel, which were analyzed based on four components: texts, context, actions, interactions, and ideology and power. The research revealed that Pratiwi Noviyanthi's videos became a forum for conveying social education messages to the community to make them aware of the concern for people with mental disorders, as well as a form of ODGJ advocacy through the support and assistance provided. On the one hand, there is a commercial element in the form of commodification of ODGJ who acts as the main object of content that is able to generate enormous income from adsense through monetization on the YouTube channel
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | reza alma budianti | ||||||||
| Date Deposited: | 31 May 2024 03:44 | ||||||||
| Last Modified: | 31 May 2024 03:44 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23609 |
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