Nugraha, Eka Satya (2024) Perkembangan Tren NFT dan Partisipasi Pengguna Twitter Dalam Pemahaman Hak Cipta Penggguna Platform Opensea. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research has the main objectives, namely to find out about the development of NFT trends in recent years and to understand the impact of twitter user participation in understanding copyright on opensea platform users. This research is a qualitative descriptive research. This research was conducted on Twitter and Opensea social media. The subjects of this research are the NFT Online Community, NFT Artists and NFT Collectors. The method used in this research is the netnography approach method where researchers conduct in-depth interviews to obtain the desired data. The results of the research analysis using this netnography method obtained results regarding the importance of the digital art industry to follow changing trends and preferences in the NFT ecosystem. Platform developers and social media also need to pay attention to user feedback, especially regarding copyright policies, to increase transparency and user trust.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Eka Satya Nugraha | ||||||||
| Date Deposited: | 27 May 2024 03:38 | ||||||||
| Last Modified: | 27 May 2024 03:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23030 |
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